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Interviews with Female entrepreneurs, founders, co-founders, business owners, and industry Gurus. These podcasts speak with women (women-identified) across all industries in order to shed light for those just getting into the entrepreneurial game! Histories, current companies, and lessons learned are explored. The series is designed to investigate a female (female identified) perspective in what has largely been a male-dominated industry in the world to date.
Episodes
Tuesday Dec 17, 2019
Kelly Glover: Founder and Podcast Guest Booker for The Talent Squad
Tuesday Dec 17, 2019
Tuesday Dec 17, 2019
Interview with Kelly Glover: Founder and Podcast Guest Booker for The Talent Squad. The Talent Squad arranges Podcast Tours for Entrepreneurs allowing them to: "Incorporate podcast guesting as part of your PR strategy! We book you on podcasts so you can be the go-to expert in your niche, get media exposure, build credibility, and squeeze that SEO juice from every interview."
This podcast series is hosted by Patricia Kathleen and Wilde Agency Media. The series interviews women (& women-identified & non-binary) entrepreneurs, founders, and gurus across all industries to investigate those voices in business today. Both the platform and discussion are designed to further the global conversation in regards to the changing climate in entrepreneurial and founding roles.
TRANSCRIPTION
*Please note, this is an automated transcription please excuse any typos or errors
[00:00:07] Hi, my name is Patricia Kathleen, and this podcast series will contain interviews I conduct with female and female identified entrepreneurs, founders, co-founders, business owners and industry gurus. These podcasts speak with women and women, identified individuals across all industries in order to shed light for those just getting into the entrepreneurial game, as well as those deeply embedded within it histories, current companies and lessons learned are explored in the conversations I have with these insightful and talented powerhouses. The series is designed to investigate a female and female identified perspective in what has largely been a male dominated industry in the USA to date. I look forward to contributing to the national dialog about the long overdue change of women in American business arenas and in particular, entrepreneurial roles. You can contact me via my media company website Wild Dot Agency. That's why Elle DEA agents see for my personal website. Patricia Kathleen, dot com. Thanks for listening. Now let's start the conversation. [00:01:25][77.9]
[00:01:30] Hi, everyone, and welcome back. This is your host, Patricia, and today I am speaking with Kelly Glover. Kelly is the founder and podcast guest Booker for the talent squad. Welcome, Kelly. [00:01:41][11.2]
[00:01:42] Hello, Patricia. Thank you so much for having me. It's a pleasure. [00:01:45][2.7]
[00:01:46] Absolutely. I look forward to speaking with you. Kelly is based out of Sydney, Los Angeles and New York City. So we're catching her today from across the globe, over in Sydney, Australia. And I'm glad that you had the time to sit down with us. I'm going to read a quick bio on Kelly. But for everyone listening, the road map for today's podcast will follow the same trajectory as all of them so that any of you looking for continuity can follow it. So first, we'll start off with Kelly's academic background and early professional life following that. And then we'll turn to unpacking the talent squad. We'll get into the logistics of the who, what, when, where, why and how. And then we'll get into more of the ethos based questions that I have regarding clientele and the branding things of that nature. And then I will start my attentions towards Kelly's goals that she may have for the next three years regarding scaling expansion and other areas that she might see for see changes or growth within the talent squad, as well as other endeavors she's involved in. And then we'll wrap everything up with advice that Kelly has. For those of you looking to get involved in what she does, look towards employing her or simply mirroring some of her technique and style. So a quick file on Kelly before I start peppering her with questions. Kelly Glover Books, Podcast Tours for Entrepreneurs. She is the founder of the Talent Squad Podcast Agency and has 18 years of experience working with the media. Kelly has been in a celebrity interviewer, talent agent, radio host and podcast producer. She is here to give you the behind the scenes look at how you can pitch podcasts and your interviews and leverage the results. [00:03:21][95.3]
[00:03:22] And so I can't. [00:03:22][0.4]
[00:03:22] It's so apropos, Kelly, I must say, before I start asking you questions, you are one of the first people whose industry deals with what the format of what we're actually the platform in which we're speaking on today. And so I love the the play over and it's a booming industry. And so I do want to climb all throughout the talent squad. But before we get to that, for everyone listening, we walk us through your academic background and early professional life. [00:03:46][23.3]
[00:03:47] Sure. So, yes, I'm Australian. Right now, I'm in Sydney, so I first started university at the University of Newcastle. It's about two hours north of Sydney and then I was an exchange student to Ohio University. [00:04:02][14.8]
[00:04:03] So I was doing a communications degree, got to Ohio University, loved it, transferred and graduated from there. So with internships being so big and being wanting to work in entertainment, I did an internship in Los Angeles for Miramax that was back in 2000 and then picked up a second internship interviewing celebrities on the red carpet for a company called Zap to a dot com. And then I followed that up with doing an internship in from Miramax in London. And when I graduated, I moved to London and worked there for a while. We were speaking a little bit of that. I took a year to be a tour guide in Europe for a company called Bus About. So I think I got to say forty three cities. I was on to a coach every single day, taking 52 passengers across Europe. I got to see basically Europe for free and do all the every walking to a bicycle tour. I've seen it all, which is amazing. Move back to Australia and then worked for a talent agency when Avista got into Community Radio Improv. And then I realized I'm pretty good at this radio thing. I'll just take a crack at the National Graduate Radio School and take ten people a year. I will never get it and it might take me a few years. First application got in. I'm like, OK, well, I guess I'm going to radio school now. I went to radio school, became a radio announcer and then moved back to Hollywood. And then I quickly discovered, after having been a radio announcer for years in Australia hosting a syndicated show that with this accent, nope, can't get a radio job in Los Angeles. So that's how I got into podcasting. I actually got into podcasting in 2007 and throughout radio school. But that's when I got into it professionally and I haven't looked back. That was around 2013, 2014. And I launched the talent squad in two thousand and seventeen and went out on my own after being a podcast producer for the world's biggest women's network in Australia. Mamma Mia! So yeah, resprout of 18 years of academic and business achievements. [00:06:20][136.7]
[00:06:22] How was Mamma Mia? Just a quick tangent. How was I mean, when you look into it, you know, it's it's a pretty heavy hitting, as you said, a female agency. How is your experience there? [00:06:32][10.8]
[00:06:33] Yeah, it was really, really interesting. I describe it as The Devil Wears Prada crossed with The Hunger Games. And I don't even necessarily mean that that's a bad thing. [00:06:42][8.7]
[00:06:43] The person that runs it is Mia Freedman, and she's very, very big media personality in Australia. She used to be the editor of Cosmo. So it's run like a magazine, even though it is online. So they cycle through people pretty quickly there. But it is the best education you can ever have in media. I loved it. What was your role? That I was the senior podcast producer and it's the world's biggest women's network for podcasting. So I produced eight podcasts. Two of them were branded podcast. One of them was award winning. So it was the best learning possible. And with amazing people, everyone that goes through their ends up in big media agencies. But make no mistake, like I said, it's The Hunger Games Crossed with The Devil Wears Prada. But what a great education. [00:07:33][49.8]
[00:07:34] Were there any key differences with working with such a heavy female lead in? [00:07:41][6.8]
[00:07:41] I imagine there's a few token males running around. [00:07:43][1.9]
[00:07:43] But yeah, there was the opportunity of males. [00:07:46][3.0]
[00:07:47] Yeah, the opportunity of working in an environment that is so flipped, you know, where everyone in power and things like that is predominantly female. Was that at all shocking or inspiring or did you find it to be ironically similar to that of a male one? [00:08:02][14.9]
[00:08:06] I think that. [00:08:06][0.6]
[00:08:09] I kind of was just the norm, you didn't really think about it when you were there, it didn't seem like anything was missing. Nothing really seemed like it was off. It was pretty great. And I'm also a member of the wing, which is the female coworking space. So it's not unusual for me to be in that environment. So I kind of loved it. Yeah, no, I did love it. I loved it quite a bit. And yeah, you're right, there were a few token males there, but it was, I think three out of 100 women. So it was yeah it was in its everything that you said, but also highly competitive, which I don't think is what people may expect. But it was, it's sort of the competition was to be the best to get the best idea, you know, take no prisoners, just the best of the best of the best. So I don't think that's necessarily a bad thing. [00:09:00][51.4]
[00:09:01] No, I like the idea of that. You know, I think the stereotype with a lot of people and a lot of people's heads is that a woman's powerhouse industry like that would have a lot of different key fundamental differences in competitiveness and things like that. So to hear you say that it was you know, it was it was raw. [00:09:19][17.8]
[00:09:19] It was incredibly competitive and intense is I like that. [00:09:24][4.8]
[00:09:24] I welcome the you know, the similarity between everything else that you would find on Madison Avenue or something like that. [00:09:30][5.3]
[00:09:31] Yeah, and I think the key word you just said there was raw because so Mamma Mia is it's a lot about personal stories. [00:09:39][7.7]
[00:09:40] And there were I learned a lot about having different meetings and transparency and radical candor so that have the morning you get up because it's sort of it's a content agency, a media agency. So you'd get up and do the morning meeting. Everyone stands in a circle and everyone pitches their ideas of what's going on in the day and reflecting what's happening. [00:09:58][18.6]
[00:09:59] It was really exciting, absolutely radical candor and talking. That's fantastic. I'm going to run catchphrase as well. Yeah. [00:10:07][8.6]
[00:10:08] You launched the talent squad in twenty seventeen. Did you take any funding, any seed money, did you do anything or was it all bootstrapped or bootstrapped. [00:10:17][8.9]
[00:10:18] So my Mamma Mia contract was six months to come in and help with the podcasts as a producer, a senior podcast producer. [00:10:26][7.7]
[00:10:26] And then it got extended for three months and then I launched my own business. So I just I launched it at podcasts movement, which that one was in Anaheim. I'd been to podcasts movement before, so I just got all the collateral, made it myself, got a desire to do the logo, showed up, had no clients and got my first clients there going back. Ridiculous. Yeah, I have a journey like what was I thinking, how did I do that. Would I do it again. Probably no. But I just was kind of a bit clueless on clueless because I've been in the industry for a long time. I guess I was confident and then I knew I could make it and I was confident in myself. And I just one of the values I know we're getting to that later. One of them is radical candor and the other is just biscuit for the biscuit. And I always think of reverse engineer and think, OK, what's the worst that can happen? Well, I spend my money, I get my clients and I come home. [00:11:21][55.0]
[00:11:22] Yeah. Biscuit for the biscuit. I love it. [00:11:24][2.2]
[00:11:25] Well, how did you when you went to any time someone's completely self designed and self founded, was there a moment that you kind of thought, OK, I'm going to build this? [00:11:36][10.6]
[00:11:36] I mean, the impetus for the talent squad and then the structure behind it, these are two very different things. Right? So you have this I'm going to have this talent squad agency and help people promote their podcasts and things of that nature, however, or promote themselves via podcasts. But designing how you go about that and the structure within it is a completely different beast. And usually in companies, it's two different people. So did the impetus come first or did you think I know exactly how to get people? I see this one, this desire kind of the back end come first. [00:12:08][31.9]
[00:12:09] So I had works for a podcasting agency when I was in Los Angeles and I mentioned I went there to be in radio and I couldn't get a radio job. I got a job writing show notes for podcasts. From that, I started booking guests on podcasts. I've been working for that agency for a while and they took all their people in-house. I'd also started working for Mamma Mia! And I knew that was a contract job and I thought, I love the podcast bookings. The favorite thing that I do, it's one element of the producing. And I thought, well, instead of relying on someone else, I can rely on myself. I know I can do all this stuff in that way. I get to do the way that I want. And I also like the idea of the remote lifestyle. I love Australia, but I know that it's in Los Angeles, in New York. And this way I can move where I want, when I want and work in my prime productivity. So it's sort of like you said, it's taking my skills also not being at the behest of others and also designing the work and the life in the best way possible. [00:13:09][60.5]
[00:13:10] Absolutely. OK, so let's unpack it a little bit. Can you tell us what exactly the talent squad is and what it does and what like a typical client of yours would look like? [00:13:18][7.9]
[00:13:19] So so we're a podcast guest booking agency and it has evolved. So we book podcast tools for entrepreneurs. When we started, we were doing full podcast a month ongoing. And what we've discovered over time is that because podcast is relatively new to most people, the idea of signing up to an agency for the rest of your life and having ongoing and the possibility of doing 50 interviews a year is too much. But people can handle a podcast tour of 12, 20, 30, fatchett spread it out. That's OK. And they they can manage that. And so we've turned it into podcast tours. And so somebody would come to us and then a entrepreneur, they want to reach niche audiences. So it's not about broadcast getting on like the equivalent of the to the Today Show. Everyone comes and says, I want to be on the team first year and you look at Tim Ferriss and go, Well, the last people. And there were Oprah. Gary Vaynerchuk. Are you in that league? No. OK, then you're probably not going to get on that show. Why don't you go for the shows and reach those people? So we're more about that. So and then it's not only getting people booked, it's my. Making sure they have the assets, so have you got your online press kit? Have you got your one sheet? Have you got your call to action? What's your messaging? So it's helping people through the process and nailing the interview. And also, OK, so the interview goes out then what? Because if you do nothing after it or don't promote it or leverage repurpose, then you've lost the opportunity. So it's not just the booking, it's the entire strategy surrounding being a podcast guest. And again, all this is learned over time because to me, it's easy and I get it. But to other people, it didn't occur to me that people wouldn't know these things and would need help with these things. Absolutely. And also it's built in along the way. [00:15:11][112.0]
[00:15:12] Yeah. [00:15:12][0.0]
[00:15:12] And the coaching that you're talking about, I think is more it's it's very and like appropriate that you came up in in Hollywood a little bit with your career because it sounds a lot like an agent, like an ATF. You know, the coaching that goes along with like, let's make sure you have your materials at play. Let's make sure you're polished and your your message and deliver is good instead of just booking the appointment, it sounds. [00:15:35][23.4]
[00:15:36] Yeah, absolutely. One stop shopping. And I think it's more manager than agent because I think. But yes, you're right. Yeah. My Yes. Manager. [00:15:46][10.4]
[00:15:47] Yeah. I agree with you. And that's getting into Hollywood particulars. But you're absolutely right. Yeah. Someone who was just thinking about the entire picture of how it's getting going down with the talent and the audience and everything in between. And that's awesome. So who who was your target originally when you up and came up, did you identify an audience that you knew would need this? Or how did you start your advertising after developing the talent squad? [00:16:10][23.8]
[00:16:11] So the originally it was kind of the anyone that wants to get hooked on podcasts. [00:16:17][5.6]
[00:16:17] I wasn't out there to convince people that they needed this because they needed to come to me or see me at a conference and a booth in the conference knowing what podcast is, how it works, and knowing that they want to use this already. And then it's turned into entrepreneurs and really entrepreneurs and authors. But the authors that come to us generally are entrepreneurs with a book, not an author first, although we do have one client who is of a fiction author with series, and that's been quite successful as well in The Wire. So it's mainly entrepreneurs now. Absolutely. So people are using it to elevate. Sorry to interrupt. So people are using it to elevate the authority, but also it's a way to get clients. Yeah. What is the growth been like since twenty. Seventeen. Podcasts have I cannot believe it blows my mind the change in podcast, even in the last few years, because like I said, I've been in it since 2014, 14, 13, 14. So it just is every year it seems to just get faster and faster and bigger. And even at the conferences, that podcast movement, how many changes cities. So it is a little bit different. But so the last one, all of Hollywood was there and this was in Orlando and all of Hollywood wasn't there, even when the podcast movement conference was in Anaheim. So people have been doing things behind the scenes. I call it Trojan horse hosting and then just popping up. But I can tell you all the agencies, the Endeavor, William Morris, CIA, all the big dogs were at podcast movement in Orlando in August. So that tells me a lot if they willing to travel there and do that and then just all these companies popping up all the time. Yes. So the growth from business, the growth from Hollywood, the growth from the growth and then also the consolidation has already started happening with Spotify is coming in and everyone buying all the big companies like Pineapple Media has been bought. So I guess this is industry talk a little bit, but yet the growth, the consolidation, the different industries coming in. And I think podcasts are also people think podcast equal audience equals downloads. That's what they think. But the other aspect they're not looking at yet is internal podcasts for corporations, internal podcasts, training for human resources, for advertising to get people to work for you for HRR perspective. So I think that they're looking at it as an entertainment, but not necessarily as a medium for other avenues. [00:19:01][163.1]
[00:19:01] And I think that we'll come to I, I think the utility is I equate it to Instagram. You know, we're Instagram originally started with just this utility was to share pictures and video clips. And now it's like one of the number one places in the United States for the upper level echelon of corporate America to find out about job postings. And the irony there is the creativity it took for someone to say, I'm going to use this platform because we have all of these followers as a way to put a job opening out there, you know, and that kind of like really just kind of cross pollinating utility and things like that. I think that's coming into play with podcasts. I think you're starting to get into this. It's no longer just two people sharing ideas. There's motive, there's goals. It's not just promotion or like you say, entertainment. There's all sorts of education and different things. It's like YouTube. It was originally started to share family videos and then it quickly became the go to for all informational instructional video sources. [00:19:55][53.6]
[00:19:57] Absolutely. [00:19:57][0.0]
[00:19:57] It's I am obsessed and I can see the potential and sometimes I think I can. [00:20:03][5.2]
[00:20:03] I've been talking about internal podcasts for corporations for years and now I can see it start seeing people do it. Yeah. So I think that and that leads to technology platforms for how do you do it, protect it and you know what I mean. So there's all these things that from one idea, all these other things that I didn't even know how it works with the tech will get invented. [00:20:20][16.7]
[00:20:21] Yeah. So looking at your company, particularly at the talent squad, can you describe a little bit of the ethos behind it like we all have, you know, these very founder based things where you've mentioned radical candor and risk it for the biscuit and these kind of catch things. [00:20:36][15.6]
[00:20:37] Can you kind of unpack some of that for us? Yeah, so we have I don't again, I don't even know the technical terms are a lot of these things, but I guess I just beliefs some people will say that's not a value. Well, I don't know. [00:20:51][14.0]
[00:20:51] So we go by radical candor because having been Australian, I just can't deal with it. Like, just tell me the truth. If you go and dance around it, I don't even know what you're talking about. Tell me the truth. Let's be open. If there's a problem, let's solve it. Let's roll with it. If website website's not good and you're my client, or if you do a podcast interview from the car, we're going to have a talk about it because you need to be the best that you can be. And I can't push you out to shows if your website looks like a dog's breakfast and you need a new headshot. So that's what you can expect from me. And if you don't like it, then I'm not the person for you. But I want you to look amazing and I want you to sound amazing. So they're the conversations we're going to have and in the best way possible, like, I want your headshot to be amazing. I want you to sound good. So when I start working with people, sometimes I'll say I love you. You're amazing. Your website doesn't reflect that. We need to fix that first and then we can get rolling. Yeah, continuous continuous improvement. And that is, like I said, just from the beginning of getting started with the booth at podcast movement. The branding has changed. Who we're working with changed how we've works, changed the packages. But it's still the same concept. And I think that will change with you can't just start with something two years ago, especially in an industry that's moving so fast and have it state. That's something I didn't realize that business, I'm like, oh, I can do this, I know how to do this, I'll do it. And then but it's been amazing and I wouldn't change it for anything. For us, it's produce a mindset because there are other agencies doing this, but they aren't necessarily radio producers background. I think they because and come from a VA and have no background in this area. So for us, we think like it because I've been a producer. So I'm a bit like you, Patricia. People pitch you. So I'm like, OK, I'm getting pitch this. How would I react? So we reverse and reverse engineering is very big for us, and then something else we say results over time. I don't do like I don't do it if you book someone and it takes you one minute because you can pick up the phone or send an email and it's an awesome show, why should you get, like a couple of bucks yourself? So we we do results over time. So it's more of a flat phase than you should be rewarded for your relationships that you've built over 20 years, not for the two seconds it takes for you to get that booking because you've put 20 years in to be able to do that. [00:23:18][147.1]
[00:23:19] Yeah, a long game right out of Journal of Media. Like even though we live in a short game environment of half a sentence, Twitter remarks and things like that, relationships are still a long game and they always will be because humankind has not changed their plot. Yeah. [00:23:34][15.5]
[00:23:35] So we don't believe in office hours nine to five, sit at the desk, jam it out and whatever, because I know when I work for someone else, I have to show up at whatever time, do whatever time. But that's not necessarily my prime productivity. And often I'd be sitting there and my brain would clock out and I'm still have to wait. [00:23:54][18.7]
[00:23:55] And, you know, especially at the agency outweight everyone because no one wants to leave early and it's that whole thing. But if I'd have done if I could have shown up earlier and gotten rid of the meetings and done the stuff, I probably could have cut two hours and done double the work. So we talk about your prime productivity time. And because I've got someone that works for me and she loves working at night really late at night to me, I get up at three thirty in the morning. So for us to work at the same time is ridiculous because bit by the time she's even woken up, I've put in a day's work and have nailed it. So we talk about prime productivity results, overtime and flexible lifestyle. You don't have to be in the same office. So I'm in Los Angeles, New York and Sydney, and that's fine. Like if I want to go to the zoo with my niece and nephew, that motivates me. If I want to be in New York, that motivates me. I'm going to get my work done in the amount of time. And if you're in Los Angeles, if you're in. Dallas, or if you want to travel like one of my girls traveled over to London and worked there for two months, awesome. I think you need to be tied to an office for at least for what we do to do that. So this is a flexible lifestyle is very big on us. [00:25:06][71.3]
[00:25:07] I like the idea, too, that you talk about reverse engineering and kind of said, yes, from the standpoint of every environment that you're coming into again, it goes back into the manager. I feel like that that relationship with someone, I'm wondering like looking forward to goals that your company has over the next year and this idea of reverse engineering. One of the first things I think of with podcasting that hasn't been done, at least not a ton yet, is relationships with people who would need podcasting. So like publishing houses and things like that. Like, have you ever thought about taking the talents God into not an exclusive, but like an alliance with people who are going to immediately need, especially entrepreneurs like with when you say you're focusing now, your specialty is towards entrepreneurs. I'm wondering if the idea of getting in bed with angel investors or that type of like funding investment firm would be interesting to be on their roster. Has that ever come up in your purview? [00:26:08][61.1]
[00:26:10] To to get funding for the agency or to go to an agency to book their clients no to just to be in tandem with you. [00:26:18][7.6]
[00:26:18] So if an angel investor or some kind of an investor, venture capitalist of any form is getting ready to invest in a company, the concept of putting it on some kind of a podcast tour. Oh, right. Yeah, I like enlisting your services. There's all of these different relationships, right. That we can build and we do. [00:26:38][19.8]
[00:26:38] It depends because a lot of people have their own PR agencies, but PR agencies kind of don't really know how to deal with podcasting because it is a different beast. So oftentimes it will be not necessarily the angel investor, but their PR company that contacts us. And so we often work with PR agencies and you're talking publishing houses, the same with publishing houses. All the big ones have their own PR people or they have in-house people. But then those people come to us and we are supplementary to them because we need to know what they're pitching out and what they're doing. And that might have a few top level, but they don't have this, what, seven hundred and fifty thousand podcasts a lot of them have provided. So this difference, like they might know the big few networks, but they don't know all the other aspects. So so yeah, we kind of do partner with people, but not necessarily is their sole agency. It's usually in tandem with what they're working with already. [00:27:34][56.2]
[00:27:35] OK, and looking forward to the your future with the goals that you have. Do you do do through your goals. I always try to, I do them and so that's where I put things. But I'm looking towards the horizon. Where do you see it seems like you have a really good grasp for trends in podcasts. And so that must play into the dialog of where you see the talent squad headed over the next three years. [00:27:57][22.1]
[00:27:58] It is Patricia, but it's also tricky because I have to tell you, I should put that back as one of the companies stay in your line, because I find that really hard to do, because the podcast for corporations that I've seen for ages, that is completely different to guest booking, that is making podcasts. [00:28:15][16.6]
[00:28:16] So then it's what can you do? What do you focus on? How many things can you do? And so, yes, I've done branded podcasts. Yes, I've been a producer. Yes, I'm a talent booker. Yes, I can see that potential. But you kind of have to pick a lane and stay in it if you want to be the best and keep going at one thing. [00:28:31][15.2]
[00:28:32] And I find that very hard. So because then I get distracted and then I might well, hang on, I'm I'm only one person. I do have people working for me, but so I stay in your lane. So for us, we're sticking with the guest booking at the moment. At the moment. [00:28:48][15.8]
[00:28:49] Mm hmm. I mean, you're going to stay there and just kind of grow that with the entrepreneurial kind of basis or lens attached to that. [00:28:56][6.7]
[00:28:56] Yes. But the other element is talking about scaling. And I don't want to have hundreds of clients and not be able to give the person like if you talk about a manager, they don't have hundreds of clients like an agent might. So for us, it's we've been heading towards that. And one day I just went I didn't even want that amount of people. I like knowing exactly what everyone is doing. And I can follow them and know what's happening and send them visit them and send them a text and know that their daughter is going to Christmas pageant tomorrow and that they're going to the the thing as opposed to having one hundred people that I can't get. Chuckles So for us, we're keeping it boutique size. And that way I can be all up in everybody's beeswax and they can be the best possible rather than having one hundred people and being a sausage factory and not be able to know what's going on. So I know every booking that all my clients have and I'm and like you said, reverse engineering it. That was a great booking. OK, what was the pitch? What was the subject line? What was the content? What was the interview like? What did the house look like? We actually analyze that on a quarterly basis. So we know. So we did recalibrations. [00:30:00][64.2]
[00:30:02] So do you know your maximum amount of clients that you could feasibly handle given your crew size right now? [00:30:07][5.0]
[00:30:08] So, yeah, I think for us, it's about 10 clients per person that is comfortable for us to get the level of service that we have. Yeah, so that's our capacity. Anything beyond that, people aren't getting the attention that they need, not even that they need that they deserve. So we're very boutique. Absolutely. [00:30:26][18.4]
[00:30:28] It sounds like you've got I mean, you have everything battened down. Do you see any. [00:30:31][3.6]
[00:30:32] It doesn't feel like that. I don't know if anybody ever does. Figuring it out. I could change my mind next week. Next month about going that was and that's the problem a little bit with podcasting. You say stuff and look back and think, well, I believe that at the time. And I could see that at the time, but that's completely different now. [00:30:51][18.7]
[00:30:52] Well, you've already stated that you've talked about the ever changing landscape and the change. You can't stay still with something that's moving as quickly as the podcasting empire. And yeah, I'm holding that. [00:31:03][11.5]
[00:31:05] But what are you saying when you're saying it from Angle and with your show and your case and you're getting pitched and you having multiple shows? Yeah, it's from the opposite angle and you're coming from the documentary background. So your perspective is completely different to it is. [00:31:20][15.5]
[00:31:20] And I think I have always seen podcasting, like I've seen the majority of social media since with the advent of the arts and Silicon Valley's boom and the change of alliances and and legality issues and everything that everything has gone through Facebook, all of these things, I have seen podcasting as getting ready to enter into the exact same exercise, to go through a bunch of metamorphosis for creatives and creative minds to take that tool and do things that none of us thought. Someone hands you a paper clip and says it's used to keep papers together. I know engineers that would take that and make an earring out of it and forty five seconds. And so there's people that will take a tool and just reimagine it. And that for me is podcasting. It's this idea that it's it's a way of conveying information. But one of the most beautiful things for me that's been done with humanity over the past 50 years is our reanalysis of what information is, how we vet it and how we want to receive it. And podcasting is a player in that. And so I look to the creativity of people utilizing it, people like you, people reimagining it, coming into a business format internally. You know, that's an interesting one. I haven't really thought a lot about the utility there is limitless. [00:32:37][76.5]
[00:32:38] It affects everybody because company sizes, the way I think about it, is connecting people globally. So if I think about companies, I'll go, I'll say a UPS driver and thing. All those people are in a van driving around and they're in every city in America. And I think if there was a podcast or I think of Facebook and I think you've got Zuckerberg, well, not everyone can get 10, 15 minutes with him every week, but he can do a podcast and be in your ears and you can hear directly from the horse's mouth. So I think that it's going to be used in the company newsletter hearing from the people that people don't necessarily get access to. I think podcasting is a companion piece now. All the TV shows, they're all coming out with podcasts, with commentary on that. It can be used for historical as voice archives or family archives, everything, which I. [00:33:30][51.7]
[00:33:30] Yes, and I also think speaking to that point a little bit on my podcasts are very structured because that is I come from an academic history and background and I like a structure and then narrative within that. I personally, as a listener, I get very frustrated with podcasts where I don't really know where we're supposed to be headed, even with fascinating individuals. Just to someone, news is not really in my the purview of my schedules time allotment, regardless of how fantastically funny you are and things of that nature. But so I think that the idea of directorship with podcasting is going to start coming into play as well, because I think that people have realized that there needs to be more of a director. So you have these talents, you have these host, you have people who are doing things very, very well. But then content hasn't really been curated or thought about in that way. [00:34:21][50.6]
[00:34:21] And so having someone kind of lead this directorial message throughout the podcasting is is useful. [00:34:26][5.2]
[00:34:27] Yeah. And I think that having come from a broadcast radio background is an on air announcer, I think where I don't know when it will happen, but I also can foresee podcasts. [00:34:36][9.4]
[00:34:37] People are just two people chatting at the moment. But this view for segments as well, it doesn't have to be a chat. I to be you can make it anything you want. So I think that the big question all the time is how long should a podcast be? Who cares? You don't have a TV schedule to listen to. It's as long as it has to be. But it also doesn't have to be just one thing. You can put multiple segments in there. So I think it will become more of a show as well in certain areas. So that's a huge potential for multiple. [00:35:07][30.2]
[00:35:08] All things absolutely, I agree. And genre's specific and all sorts of things. Sounds like just got into a few a few more that have come about just due to the success of the current podcast that we're you're on right now. Yeah, you're talking you're talking roundtables. [00:35:24][16.0]
[00:35:24] That's not just to people chit chatting with no direction. That's a completely. And that's that's rare. Yeah, but it can't be. So I think people are just getting used to it, getting in there. And then, like you said, it's going to turn into something completely different in a few years time, which is so exciting. [00:35:40][16.0]
[00:35:41] I agree. Yeah, I think so too. [00:35:43][1.6]
[00:35:44] So if someone walked up to you tomorrow in the park or in the zoo with your niece and nephew and said, listen, I you know, I've had this huge background in advertising or in radio and podcasting, and I've got my feel for Hollywood and New York and I'm living in Australia and I'm thinking about launching my own company, one of the top three pieces of advice you would give her just kind of off the top of your head tomorrow. [00:36:08][24.0]
[00:36:09] I would say get this is just on my mind at the moment, but get an accountant and bookkeeper up front because so many of us just figure it out as we go along. [00:36:20][11.2]
[00:36:21] But if you're not an expert in something, having that foundation from the beginning is hugely important. And it's worth that investment up front to have the mechanics and skeleton of your business set first and build around it. Because if you're bootstrapping and doing things yourself for a couple of years, you're going to have to go back to the beginning and do it all from the start. Also for me, presence is everything so that having an awesome website and professional designer up front is important, especially for me. I look at the look I got was the company name, then the logo in the website, and I was able to create the brand around that. So I just think where you want to spend your money and don't cheap out on stuff, that is your brand and company's identity and structure from the beginning. And also that goes for Legal's as well. Don't DIY that kind of stuff, so know what to DIY and know what to outsource. Absolutely. [00:37:17][56.3]
[00:37:19] Those are great. All right, so I have got an accountant, a bookkeeper up front. [00:37:22][3.4]
[00:37:23] Presence is everything, getting awesome website and brand identity virtually up front and know what to DIY and know what to outsource. [00:37:31][7.7]
[00:37:32] Yeah. And the other thing that I found hugely important that I realized is missing that I didn't know in the beginning is online press kits. People don't have that ready, especially for podcast interviews, but it goes for any media is having your and that's something we make for our clients, but people just put it on their websites as well so you can make your own. [00:37:56][23.9]
[00:37:56] And that's having your headshots, having multiple versions of your bio, having a scheduling link, having videos of yourself as you as a speaker, having passed interviews, having links to the articles that you've been featured in and or written, having all your socials in one spot. If you've got your personal, social, your brand social, your podcasts, social, sometimes that can be 15 things. So make it easier for somebody looking for you to have everything in one spot and you're going to have more opportunities. So, Patricia, for you, with having so many guests on your show, having that would make your job so much easier and you're going to get more opportunities from that. So I think an online press kit seems like the last thing. But if you are looking for media, especially as an entrepreneur and also, like you are saying, a startup, I think having that up front and thinking of that and collecting all your assets along the way is important. [00:38:53][56.9]
[00:38:54] Absolutely. I do think people overlook press kits a lot these days. [00:38:57][2.9]
[00:38:58] In fact, even as they're seen on the website and things of that nature, we are just getting ready to launch a much, much needed updated version of Patricia Kathleen and pointed out that even someone who spent the last 16 months speaking to some of the most prolific women and female identified people across the world, I myself wasn't the website. Nothing was very clear. I was in more of the dealing of the information than branding oneself. And so it's good to see that we all can go in and out of struggling with that. It's a lot of work to, you know, the social media management and then everything I always tell people like. You can try to be everything to yourself up front, but always quickly, as quickly as possible, outsource, delegate, find people to do the right tasks, not just a task. What who's good at what? Make sure they do that kind of what you were speaking to your people working during prime productive productivity time. The same thing with tasks in my in my enterprise and with my crew. It's all who does what. Well, let's let. Yeah. [00:40:05][67.0]
[00:40:06] I don't want you to be a nine to five Monday to Friday. Seat warmers sitting around being switched off for two hours from three o'clock because your brain doesn't work that way. I'd rather you do five hours, get the results, go to the to the zoo or whatever it is, go out on a bus in London for the of the three hours and have a great life and be excited to come back for those five hours tomorrow or three hours, whatever it is. Then just sit in the chair looking out the window going, oh, I can't leave until everybody leaves. And I'm like, what's the point in that you're not happy you're getting the same results. Yeah. And the other thing is or it's so what you were saying about your website, get other people to look at it and give you feedback and treat yourself as if it wasn't yourself. So what's your website? What's your social? What's the copy? Is it consistent? Do you have everything in place? And it is adding things individually, but it's all to yourself. [00:41:00][54.3]
[00:41:01] Yeah, I agree. And I think that a lot of people have opinions about style and things that are very like taste specific. [00:41:08][6.9]
[00:41:09] But I think that another great place to hit up is to check your industry and YouTube and blogs and people of that nature who are especially your clients, like what information are your clients looking for when they hit your site? Because it's very different than what your grandmother would like to see. [00:41:23][14.5]
[00:41:24] Yeah, and that comes back to reverse engineering. Yeah, exactly. I agree. But if there's something you like, I will look at it and go, Oh, I like that. And then I think, why do I like it? What is it that I like about that? What is working, what isn't working and then appropriate to what you want and think, oh, it's the font, OK, is it that particular font or is it just the font. It's the font. OK, well I'll choose my own. So I think I don't I don't know what it is about brains or whatever, but that's how it works for me and other people's brains might work in a different way. [00:41:55][30.7]
[00:41:55] But I love reverse engineering everything I do and I love, you know, I do with like my wardrobe, like one of my relaxation techniques. But I put things on the calendar. [00:42:05][10.6]
[00:42:06] The first of every month. I'm going to start just looking back over the tech. You know, you can you can have one font, one moment and another and the next keeping something up is. [00:42:17][10.5]
[00:42:19] As long as it's consistent, like you are talking about style choices, again, personal taste, not everyone likes everything, taste changes. I get that as long as it's consistent, then that's the important thing. [00:42:30][11.5]
[00:42:31] But you don't want to have your website, your personal website, different to Facebook, different. Do you linked in to all these different photographs? Just consistency, because people are clicking through and looking at things and they're looking for a crosscheck and verify moment. So the lack of. Does it look good? Yes. Is it consistent? Yes. Is the photo and I guess is the message right? Yes. So it's like check, check, check, check, check, check, check. And that's what you're looking for. Absolutely. [00:42:54][23.3]
[00:42:55] That press kit of continuity. I agree. Well, we are at the end of our road with this road map. Kelly, I wanted to say thank you so much for taking the time. It's a busy holiday season. [00:43:06][10.6]
[00:43:06] You're a busy founder and and you're across the world. Thank you so much for stopping everything and just chatting with us about your history, about the talent squad. You guys can find it at the talent squad dot com online and reach out to calibrates. Want to say thank you so much, Kelly. [00:43:22][15.8]
[00:43:23] Thank you. And thank you for this amazing platform. You're changing people's lives you will never meet and never know about. And there's some founda that's business is going to be different because of you. So thank you, Patricia. [00:43:34][11.0]
[00:43:35] Absolutely. And your story as well. Right? It's you and me helping those people. I agree. And to everyone listening, I'm going to piggyback on Kelly and say thank you for your time and listening. And until we speak again next time, remember to always bet on yourself. Slainte. [00:43:35][0.0]
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